This July, CoinSpot & Better Beer are giving Aussies the chance to win one of three Bitcoins in an epic treasure hunt
CoinSpot, Australia’s largest digital currency exchange, has joined forces with the Better Beer Company to present an exciting promotion that gives Australians the opportunity to win one of three Bitcoins with a prize pool of $137,454* – two will be hidden inside specially marked cases of Better Beer Zero Carb cans in retail and one will be won via a lottery, in participating on premise venues.
*as of 29 June, with the prize pool value subject to fluctuation.
“We are thrilled to partner with Better Beer to bring this exciting promotion to Australians,” said Ray Osthmuller, Head of Marketing at CoinSpot.
“By combining Australia’s love for beer and the growing interest in crypto, we aim to create a unique experience that engages our customers and promotes the use of digital currencies in everyday life.”
“We’ve created a huge following over the last 18 months since we launched and it’s all about having fun with our community and breaking the norm with beer advertising. Given we’re a digitally-led beer brand [with 138,000 followers across Instagram and Facebook] why not hide some digital currency inside a can of beer?” – Nick Cogger, CEO.
Cryptocurrency has been a popular investment in Australia with over 2.7 million customers on CoinSpot alone. Bitcoin in particular has been a popular investment this year up 82%. With a current price of over $40,000 AUD per Bitcoin, this is a huge prize to win just for buying a slab or glass of beer at participating venues.
Better Beer is expected to sell 60,000 cartons during the month, which will be sold exclusively through Dan Murphy’s and BWS. This unique treasure hunt campaign will run throughout the month of July, offering beer and crypto enthusiasts the chance to explore an emerging asset class, while enjoying their favourite Better Beer Zero Carb.