Superhero rockets to 100,000 customers in less than a year

Superhero has today signed its 100,000th Aussie investor on its share trading platform after just 11 months in operation and just two weeks after launching its digital superannuation product. The company has added almost 20,000 accounts since 1 July 2021.

Superhero offers the lowest cost brokerage rate for ASX-listed share trades and $0 brokerage on US share trades. Superhero Super, its APRA-regulated public offer superannuation fund allows Australians to invest their super in ASX-listed shares and ETFs without the need for a self-managed super fund (SMSF).

Superhero Co-Founder and CEO John Winters said, “seeing so many people start their investing journey with Superhero has been an exciting and humbling experience.”

“It’s clear there was a gap in the market for mobile-first investing and it’s fantastic to see how many new and experienced investors continue to embrace Superhero as their go-to investment choice.”

Superhero launched its superannuation offering with little fanfare in late-July after launching US share trading earlier in the month.

“We’ve broken down borders with US share trading, and in the same month made our members’ super tangible,” Winters said.

“Not only can you easily see and track your super, you actually have a say in where it is invested.”

Superhero Super members can choose to invest directly in the top 300 ASX-listed shares, around 150 ETFs or in a range of professionally managed index, sector and themed portfolios.

“With trends like sustainable investing becoming more prominent every day, Superhero provides the flexibility for customers to invest according to their values and individual goals,” said Winters.

“Our customer satisfaction and engagement is a clear sign our mission of making investing accessible, understandable and secure is resonating.