Crypto, NFTs and Web3: Digital assets are hot in Australia, so how can businesses get on board?

The second instalment of the State of Origin series between New South Wales and Queensland drew a national audience of nearly 3 million. The on-field adverts were hard to miss during the clash, brought to viewers by the instantly recognisable KFC, next to a second, less familiar face.

Brisbane-based cryptocurrency exchange Swyftx had its logos and advertisements splashed across the grounds, including on-site vouchers for attendees at the ground and multiple commercials before, during and after the 80-minute match.

Three weeks ago, Swyftx surprised the market, announcing it would be merging with Superhero, the Aussie-owned and operated share trading startup.

The combined merger creates a new entity worth $1.5 billion, with around 800,000 customers, signalling the race to develop a financial “super app” was heating up, bringing in fierce competition from the big banks and other fintech startups.

A platform where users can trade crypto assets alongside traditional financial assets is an example of the mainstream adoption of digital assets and another step forward for the industry. So why are digital assets so hot, and how can Australian businesses jump on board?

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SOURCE: Crypto, NFTs and Web3: Digital assets are hot in Australia, so how can businesses get on board?