Crypto.com broadens engagement across Australia with AFL partnerships

Crypto.com is growing its engagement across the Australian market and deepening its relationship with AFL fans by partnering with four clubs, including Fremantle Dockers, Gold Coast SUNS, GIANTS, and Richmond Tigers.

These partnerships follow Crypto.com’s establishment of a landmark five-year partnership with  both the Toyota AFL Premiership Season and NAB AFLW competitions, as well as becoming the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of AFL and AFLW, as well as a partnership with Adelaide Football Club, announced in January 2022.

Crypto.com announce these partnerships on International Women’s Day in line with the company’s support of women’s equality in sport and beyond.

These clubs join Crypto.com’s world-class partnership portfolio, including the recently announced Formula 1® Crypto.com Miami Grand Prix, in addition to partnerships with the UFC, Philadelphia 76ers, European football powerhouse Paris Saint-Germain, and the historic Crypto.com Arena in Los Angeles.

“As the adoption of cryptocurrency in Australia continues to grow, so too does our commitment and investment to the market as we continue to see incredible engagement and potential,” said Steven Kalifowitz, Chief Marketing Officer of Crypto.com. “With the popularity and dynamic fanbase of the AFL, AFLW, and these clubs in particular, we are excited to forge deeper relationships with an important audience, engage and educate more consumers in cryptocurrency, and support these incredible teams as they accomplish so much on and off the field.”